Marketing Your Services #302
Hello it’s Debbie, and welcome to Debbie’s Daily Tips.
I was thinking today about marketing, because so often I speak to real estate agents who are frustrated with their marketing campaigns.
They’re just not getting the results that they want to get. So as you sit down and strategize about your marketing campaigns, you need to be thinking about the conversations that are going on in the mind of your marketing prospects.
Let’s take a look at some of the things they may be thinking and may need your help with:
- Should I move up?
- Are we heading into a down cycle?
- Is it time to downsize?
- Should I buy an investment?
- Will rates increase?
- How can I help my kids buy a house?
- How do I time the market?
You know, a few years ago I was reading an Inman report and the report said that as real estate agents, we are always telling homeowners, “Now is the time to move up!!!!”
But what we haven’t been addressing is the how, the process, the system, and how we can help them do it in a way that doesn’t leave them homeless or owning two homes.
It struck me that this is a huge space, that as wise advisors we can own this space as experts, offering high level real estate consultations, and by providing systems and resources that actually make the process simple for them.
As we know, the move up market in many parts of the country though is not the hottest hot spot. So then what is? Find it. Address the conversation in their mind, and win the business.