Hello, welcome to Debbie’s Tips.
You know, a lot of conversation is going on right now about how to get more listing opportunities. Because, of course, listings are so valuable. That’s the name of the game. And, across the country, we all know that listing inventory has been tight.
So, as I travel around and meet with some of our best clients, some of the top listers in the nation, it’s interesting that an old-school technique has become very popular again. And what I’m talking about when I say an old-school technique is open house.
In fact, I’m seeing a lot of the top-listing agents that, possibly for years, have not been actively holding open house, using that as an aggressive opportunity to attack that neighborhood.
So whatever they need to do to navigate and set up the time, so they have a two-week opportunity to prepare marketing, get their ads ready, drive traffic to that open house, putting it on the MLS, but then doing it strategically, so that it’s not sold before the weekend of open house happens, giving themselves a chance to meet neighbors, to pick up new sellers, new buyers, and really leveraging that listing opportunity into one – two – three, and in some cases more, deals.
So, just a thought.
When you have that opportunity for that great new listing, let’s make sure that we’re doing everything we can to turn that into an event and to really go in there, setting a goal that, as a very, very minimum, you want to get one additional transaction from it.
Now, of course, I hear from agents, also, all the time, that they find it’s harder to get people’s numbers and information and make those great connections at open house, because they’re a little withdrawn, and quite frankly, maybe they feel they don’t need us, right?
They can go online and do their research.
So, if you need some help with your open house conversion, we actually have a very good conference call recording, and I’d be happy to share that with you.
So if you’re listening to this or reading this tip, and you need that, please go ahead and reach out to me, Debbie@Excelleum.com, and say, I’d like to take you up on your offer of converting from open house, and I’ll be happy to send that to you.
Okay, so, have a great day, and I look forward to talking to you soon.
If you are a real estate agent or broker that is looking to for more insight and direction on how to get more listings, sell more homes to your investors, and work with more buyers, then this podcast is just for you!