Meet Gus Alba

First licensed in 1976, Gus began his career as a sales associate for a very successful real estate organization in Costa Mesa, and has now been selling for 41 years. It was in his second year that he was promoted to sales manager where the office enjoyed profitability for both the agents and company. Gus began working for First Team in 1980 when he joined as a sales associate where he was a solid producer for the South Huntington Beach office. In 1985 he was promoted to the position of Director of Training. His primary focus had been working with the new associates.

As the company began to grow through changing markets, Gus kept pace with those changes by making sure the agents had the right information so they could leverage and capitalize. Many of today’s Hall of Famers and top producers started in the New Agent Training Program that Gus ran.

From Sales Associate to Manager to Coach, Gus has a wide range of experience and has been involved in many areas of expertise– working with new agents, assisting the seasoned agents, teaching licensing classes, writing and developing courses, statistical analysis as well as managing several of the company offices. Additionally, he has served as a Business Development Coach and seasoned Agent Coach. His dedication and commitment is evidenced by the legions of agents both new and seasoned who have benefitted from his guidance.

Gus’s certifications include:

  • Certified Instructor for the 7 Habits of Highly Effective People
  • Certified Instructor for the Focus Program (Franklin Covey Institute)
  • Certified UVP Instructor


“Gus coached me and walked me through so many situations until I felt confident in my own abilities. He was like a rock for me, steady and always there. His response to my questions was quick and patient. I feel blessed that I was able to tap in to his years of experience.”

“We were lucky enough to have Gus Alba as our trainer and we can’t thank him enough for what he did for our career. Gus has an infinite knowledge of real estate information, that we had to learn, but his teaching style was so conducive to learning. He is very patient, he gives great analogies. We were able to hit the ground running and never looked back. For 3 straight years we were ranked in the Wall Street Journal’s top 100 real estate agents in the United States. We owe so much to Gus for everything that he has done for our careers, and anyone would be lucky to have him as their trainer.”