Effective Mail Pieces #323
Hello and welcome to Debbie’s Daily Tips. Today we’re talking about effective pieces to mail to your past clients and sphere of influence.
One of the things I love is a newsletter, although I’m not talking about an e-newsletter. Nothing wrong with an e-newsletter, other than only 20 to 25% will open it. And that’s being optimistic. We know there’s a large group of people that you might send your e-newsletter to that would never actually open or read it, but if you physically mail that interesting, informative newsletter, they are likely to lay it on the counter and leave it there for a couple of days. Now with most other pieces they won’t do that, so we want to make to have a variety of interesting content. It could be home improvement-related, something to do with general hobbies, travel, you could have a recipe or a puzzle, and certainly at least one real estate article that’s directing them to reach out and contact you for more information.
Ideally, I would love to send that out monthly, but if your budget cannot afford it you may want to consider, if you can do so legally, co-branding with a lender to be able to get it out more frequently. You could also consider printing it in black and white, or just mailing it quarterly.
Again, remember, it wouldn’t necessarily be all about real estate. If you’d like a sample of the newsletter that we create for our coaching clients at no additional charge, I’d be happy to share with you a copy of our Lifestyle Advisor Newsletter. My email is firstname.lastname@example.org
Remember, make sure it’s a good piece, because they do keep it around. True story, years ago I went to visit a past client who had called me to come list their home. And when I got there, they actually pulled out a three-ring binder where they had kept copies of my newsletters from over the last couple of years that I had been sending them. Now to be honest, that’s only ever happened to me once in my career, but it was pretty cool.
Alright, have a great day. I look forward to talking to you soon.
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