Hello and welcome to Debby’s Daily Tips!
Today I wanted to answer a question that I often get from the agents that we’re coaching and the question is: ”How do I properly use e-mail blast?”
So here’s the main question they often ask: ”How much is too much?”
Well, in talking to my marketing guru Pete Mitchell, one of the things he always tells me is it’s perfectly fine to e-blast them once a week, just don’t be boring.
So if you think about it, what are some of the things they might like to hear about from you?
Well, it could be hot buys, new listings, exciting properties and opportunities. It could be a local market update. Now of course, it would have to be a little bit bigger picture, not specific to their neighborhood.
So for example we’re in Orange County, California, so I might do a Southern California market update, because that would cover all of our past clients across L.A. and Orange County.
You could do something that’s more community oriented, a food and wine festival, some type of charity event that you’re participating in. So the key is you’re using it to stay connected.
Now something important to remember though is that statistically, now I can’t remember where I got this so please bear with me, I don’t know if it’s 100% accurate but it seems about right. I read that statistically the average person gets up to 160 e-mails a day and that even if they know you, only about 20% will actually open and read your e-mail.
So that’s exactly why if you’re using e-blasting as the only method to market your past clients and sphere of influence, you’re running a little bit of a risk of not connecting with everybody at the highest level.
So I always recommend to our clients that in addition to the e-blast, which is great and it’s free, that they also mail something every month and if budget will only permit, at least to mail something once a quarter.
Okay now, one thing also that I’ve learned, if you add a video and it doesn’t have to be professionally produced, just a quick little video, some kind of short message that you send them and if you add that video to your e-mail that the open rate soars, that it goes up dramatically because people like to watch videos.
So we want an e-mail, we want to mail, we want to call, we want to text, and you know some of our clients are even using sly dial when they want to get a message into their voicemail without actually speaking to them.
Alright, so we’ve got to communicate, we’ve got to keep you top of mind, and certainly if you are going to email let’s get it on a consistent calendar so it happens like clockwork and we stay connected and in touch.
Alright, have a great day guys and if you need some help with this and you’d like to speak with one of the coaches, if you’re in coaching talk to your coach, if you’re not in coaching let us know, you can go to www.businesstrategycall.com and book a complimentary session with one of our coaches.
Alright, have a great day and I’ll talk to you soon.