Community Events #316
Hello and welcome to Debbie’s Daily Tips. As we talk about plans for the New Year ahead, have you ever conducted any community events? This is something that we’re encouraging our coaching clients to look at adding to their menu of opportunities for the New Year.
There are two types of events you might consider putting together. There is the fun type of event that might include a family photo in the park or photo with Santa, or maybe even a shredding day. The next type of event is the educational event. You might have a seminar on moving up, downsizing, or renting versus owning. In our Inner Circle, we have kits developed for each of these topics. If you ever choose to join us, we make it easy for you to just plug and play.
I do, however, want to share a couple of tips with you in the meantime. If you’re doing the fun, community type of event, it can be easier to get attendance and yet the conversion of actual sales or listings will typically be lower. If you choose an educational event, it will be a little tougher to get them to the event, but the conversion might be very high, often up to 50 percent.
One of the biggest problems is filling the event. That is why you are going to want to work with your joint venture partners, the type of partners that have your ideal clients in their database. This way you can share the work, share the cost, and each of you invite your own group. For example, if your lender is participating and you are meeting their consumer group at the event, there is a bit of a warmer connection than if they were simply a cold stranger. If you want to know more about this, we have a webinar on this topic that I’d be happy to share with you. Just email me, email@example.com. In the subject line put, “Send me your Webinar on community events.”
I hope that will help you and remember, wherever there are people there is opportunity, we’ve just got to get out there and meet them.